Beijing 2008 Olympic Games - Image and Look

Beijing 2008 Olympic Games Image and Look symbolize the Olympic Spirit and the concepts of this edition of the Olympic Games, and serve as the carrier to showcase to the world the culture and tradition, as well as the city images and human spirit of China and Beijing. They constitute a significant wealth of the Beijing 2008 Olympic Games.

The Emblem of the Beijing 2008 Olympic Games

The 2008 Beijing Summer Olympics emblem entitled "Dancing Beijing" was Unveiled in August 2003 in a ceremony attended by 2008 people at the Hall of Prayer for Good Harvests in Beijing's Temple of Heaven.

The emblem "Chinese Seal, Dancing Beijing" is filled with Beijing's hospitality and hopes, and carries the city's commitment to the world.

With inspiration from the traditional Chinese art form - calligraphic art, the character "Jing" (the latter of the city's name) is developed into the form of a dancing human being, reflecting the idea of a "New Olympics". The words "Beijing 2008" also resemble the vivid shapes of Chinese characters in handwriting.

"Dancing Beijing" is the favorite color of the Chinese people. The color "red" is intensively used in the emblem, which carries Chinese people's longing for luck and happiness and their explanation of life.   

"Dancing Beijing" is a kind invitation. The open arms in the emblem say that China is opening its arms to welcome the rest of the world to join the Olympics with the Chinese people, a celebration of "peace, friendship and progress of mankind."

The Slogan of the Beijing 2008 Olympic Games

"One world, One Dream" the slogan of the Beijing 2008 Olympic Games was unveiled in Beijing Workers' Gymnasium in June 2005. "One World One Dream" fully reflects the essence and the universal values of the Olympic spirit - Unity, Friendship, Progress, Harmony, Participation and Dream.

"One World, One Dream" is simple in expressions, but profound in meaning. It expresses the common wishes of people all over the world. In spite of the differences in colors, languages and races, we share the charm and joy of the Olympic Games. We belong to the same world and we share the same aspirations and dreams.

"One World One Dream" is a profound manifestation of the core concepts of the Beijing Olympic Games. It reflects the core and soul of the three concepts -- "Green Olympics, High-tech Olympics and People's Olympics".

The English translation of the slogan is distinctive in sentence structure, simple, meaningful, inspiring, and easy to remember, read and spread.

In Chinese, the word "Tongyi", which means "the same", is used for the English word "One". It highlights the theme of "the whole Mankind lives in the same world and seeks the same dream and ideal".

The Official Mascots of Beijing 2008 Olympic Games

To the surprise of all, a set of five doll mascots for the 2008 Olympic Games was unveiled in Beijing Workers' Gymnasium on Nov. 11, 2005, exactly 1,000 days before the event's opening ceremony.

Like the Five Olympic Rings from which they draw their color and inspiration, Fuwa will serve as the Official Mascots of Beijing 2008 Olympic Games, carrying a message of friendship and peace - and good wishes from China - to children all over the world.

Designed to express the playful qualities of five little children who form an intimate circle of friends, Fuwa also embodies the natural characteristics of four of China's most popular animals - the Fish, the Panda, the Tibetan Antelope, the Swallow - and the Olympic Flame.

Each Fuwa has a rhyming two-syllable name - a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow. When you put their names together - Bei Jing Huan Ying Ni - they say "Welcome to Beijing," offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.

Each Fuwa Spreads Traditional Chinese Good Wishes Wherever They Go


In China's traditional culture and art, fish and water designs are symbols of prosperity and harvest. So Beibei carries the blessing of prosperity. Among Fuwa, Beibei is known to be gentle and pure. Strong in water sports, she reflects the blue Olympic ring.


As a national treasure and a protected species, pandas are adored by people everywhere in China. Jingjing, who is charmingly naive and optimistic, brings the blessing of happiness. The lotus designs in its headdress symbolize the lush forest and the harmonious relationship between man and nature. Jingjing is an athlete noted for strength, representing the black Olympic ring.


In the intimate circle of Fuwa, Huanhuan is the big brother. He is a child of fire, symbolizing the Olympic Flame and the passion of sport -- and passion is the blessing he bestows. The fiery designs of his head ornament are drawn from the famed Dunhuang murals - with just a touch of China's traditional lucky designs. Huanhuan is outgoing and enthusiastic. He excels at all the ball games and represents the red Olympic ring.


Yingying's flying pose captures the essence of a species unique to the Qinghai-Tibet Plateau, one of the first animals put under protection in China. Like all antelopes, Yingying is fast and agile, carrying the blessing of health, the strength of the body that comes from harmony with nature. The selection of the Tibetan Antelope reflects Beijing's commitment to a Green Olympics. Strong in track and field events, Yingying is a quick-witted and agile boy who represents the yellow Olympic ring.


Every spring and summer, people in Beijing enjoy flying beautiful kites. Kites, carrying the joy and dream of people, dance and fly gently in the blue sky against white clouds. Among the kite designs, the golden-winged swallow is traditionally one of the most popular. Nini's figure is drawn from this grand tradition of flying designs. Her golden wings symbolize the infinite sky and spread good luck as a blessing wherever she flies. Among Fuwa, Nini is as innocent and joyful as a swallow. She is strong in gymnastics and represents the green Olympic ring.

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